Segmentation is the focus on splitting up your built email list into specific groups (kind of like niches). This allows you to target each segment with more precise emails.
Just an example, You have the 1st set of customers that bought Baseball Shirts and the 2nd set of customers bought Football Shirts.
To send both these groups the same general coupon for a discount, probably wouldn't do much to help your conversions to purchase. Now if you were to separate that list into 2 different groups and send specific baseball shirt coupons to one and then Football shirt coupons to the other, then I'm certain your conversion rate would go up much higher with a lot more becoming customers.
When Starting a Side Hustle Business Online
When starting your business online, the most crucial factor determining your success or failure is your ability to market yourself.
Just as I did before starting my career online, I took the time to invest in myself first.
I can't suggest this Digital Marketing course enough.
This course alone could become a Passive Online Business.
Check out the link in my profile or click here: WebProfits101.biz/Start for more information about this make it or break it course.
Yes, I got my start here and believe in it this much.
I will be happy to help you reach the goals you set for yourself by mentoring you free of charge.
As I said, the point isn’t to get a sell; the point is to see that you have the type of training you need to succeed in the Digital Marketing world today.
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Finally, I want to thank you for taking your time today to read my post, Allen.